A recent ad of a leading brand of Pan Masala made the whole country laughing. Probably, it was the most hilarious commercial that could ever make it to the small screen. Most of the outrageous ads either are banned or are over-edited by our Sanskari censor board, including semi-nude ads of condom companies, ads showing vulgarity in a direct or indirect sense, or that hurt somebody’s sentiments.
However, this commercial by Pan Bahar is a peculiar case. Within few hours of its first feature on National Television, it became the epitome of Internet Troll. As always, Twitteratis were the first ones to troll it. With tweets like “The name is Bahar, Pan Bahar” with image of Brosnan spitting the red liquid out ruling Twitter.
Some criticised it:
Many people shared it on their Facebook Timeline, generating thousands of likes and hundreds of shares for the ad in a matter of few hours. A few people shared and trolled the ad on WhatsApp groups and soon the whole internet was talking about.
Calling the unusual popularity for an ad that is only a few days on trelevison and promoting a product that comes with “injurious to health” warning, the authorities decided to call a ban.
For the first time since the ban, Pierce Brosnan talked about it to the People Magazine. In an interview, Pierce Brosnan said, “in my contract it was mentioned that I have to endorse a product that is all natural containing neither tobacco, supari, nor any other harmful ingredient.
Pierce calls himself an activist against cancer and cancer causing agent. He added, “Had I knew Pan Masala contain carcinogenic ingredients, I would have never endorsed it. I lost my first wife and daughter to cancer”
Maybe Pierce Brosnan didn’t knew about potential hazards of Pan Masala, and we can’t expect him to either. After all, he is an Irish who lives in the US. However, what about those Indians actors who know loud and clear “Pan Masala is Injurious to Health” and still they never shy off from endorsing it. Perhaps, humanity and wealth are on the opposite ends of a ring.