Unlike any other alumni of National institute of Fashion Technology (NIFT), Noopur Anita Balia after graduating from the premier institute didn’t join a big fashion house in Mumbai or Delhi although she had a lot of offers. Rather she decided to stay back at her hometown Ahmedabad and start her own label and a brand. A few years later, Young Trukk was born. “AN’S” is an in-house ready-to-wear fashion label by Noopur Anita Balia.
An emphasis on visually appealing products that are neither modern nor traditional.
At times it feels like Young Trukk’s collection is a basket of notions visualised by Noopur Anita Balia in the garden of heaven and epitomised on the virtue of Indian fashion sense with the drops of western fashion ethos falling from the edge, resulting in a pristine, precious and prominent design philosophy that is exotic, mystic yet contemporary.
AN’S emphases more on visually appealing products that are neither modern nor traditional, feminine nor masculine, and sharp nor soft.